Some clarification of the info posted in this thread.
Ollie is releasing the firmware for new users staggered, so you only receive an early version when you first set up and then get the latest after initial testing/use. He does this to encourage first time users to tweak the settings themselves and establish a baseline before being given the latest and greatest, also the early firmware is sort of a control so they know any user issues are not due to changes introduced in the latest version. After you're ready or a week he will send you the latest version for your wheel. Different wheels have different firmware so probably also latest versions.
My software config session actually went for a full hour because i was asking questions, and my internet was a bit slow. Everything was set up fine though, all settings explained, tips for your main sim and walkthrough etc. Ollie is very helpful and explains everything in detail or relative terms depending on your questions.
The wheel feels very strong and responsive, coming from a t300rs. It does feel foreign having gotten used to that style of ffb but the detail, speed, strength and fidelity are way up there. i've never used a direct drive wheel before this. I do need to tweak more settings and still on the control firmware, but happy so far.