To the WMD people in particular - a serious point I'd like to make.
Take a look at Dirt Rally - a game launched onto Steam Early Access with no PR fanfare, no years of videos and previews etc. etc.
Despite it's Early Access status, they've had a fair bit of flack over some stuff (esp FFB) - but their community team has worked really hard to get people back-on-side and the game has sold REALLY well as a result of their efforts.
Videos like this won't have done any harm...
Now, SteamSpy suggests sales around 95,000 copies for Dirt Rally - it suggests sales around 190,000 for Project Cars - even if those figures are wrong, the proportions won't be
To clarify - Codemasters shifted half-as-many copies of a clearly unfinished game with NO Advertising, NO years of teaser videos etc. - and they have more stuff to add and an actual "release" to come yet
This is what happens when you have a proper community/PR effort - when you respond to issues, encourage positive feedback and don't just ban anyone who says anything you disagree with.
Note: Codemasters have a history of releasing games which the community felt were unfinished and often never fixed them (esp the F1 games) - but here we have them doing "community/PR" right and I think the result is sales WAY over what they expected.
The Internet has many, many ways to assess/review/feedback on games - you can't control it all - you can't argue it all down and you can't ban everyone who disagrees with you - the racing community is small, you can't upset a big chunk of it and expect to sell many games.