The saga of the energy drink that never was continues - Rich Energy confirm they have terminated their title sponsorship deal with the Haas F1 Team.
Never far away from the centre of a storm at any given time, the UK based Rich Energy drinks company have today confirmed they have terminated their title sponsorship of the Haas F1 Team Formula One squad with immediate effect - putting to an end what has been an often incredible and occasionally hilarious stay in the top flight of motorsport.
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Having been taken to court, ridiculed by many and generally brought more harm than good to Haas and the sport, it looks like the energy drink maker are now finally departing Formula One less than one year after crashing onto the scene with the black and gold liveried Haas VF-19.
In typical Rich Energy style, their departure from the team was once again crowded in ridiculousness.. the British energy drink maker claiming they wish to terminate their association with the team due to recent poor performances delivering results below expectation of the brand - nothing whatsoever to do with the fact they have apparently sold very few units of their drink, the ongoing legal wrangle over the use of the stag logo and pretty much everyone in the sport laughing either to their face or behind their backs.
The announcement, made on Wednesday 10th July, comes just ahead of the British Grand Prix and was made via the Rich Energy social media account.
If you aren't familiar with said social media account, you may want to catch up on some of the "interesting" things they have been tweeting recently, by reading the recent article we published HERE.
With Rich Energy now out of the picture for Haas F1, it remains to be seen how the potential financial loss will be dealt with by the small American squad.
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