Continuing a recent string of announcements around cross-platform racing game Project CARS, the team over at Slightly Mad Studios have revealed the title is to become an Oculus Rift key launch day title when Oculus Rift launches at the end of March. Project CARS will be available in the Oculus store from March 28th and comes complete with all 'On Demand' DLC content alongside further, as yet unannounced VR related improvements aiming at improving the user experience with the Oculus Rift headset. Furthermore SMS have revealed that Oculus Store purchases of the game will be upgraded to the new Game of The Year Edition upon launch of that title, adding several content items to the already packed list of cars and tracks in game. Project CARS Oculus Rift Trailer Slighly Mad Studios Creative Director for PCARS, Andy Tudor, had the following to say about Project CARS and the move to VR technology: “Project CARS has always been regarded as one of the most beautiful racing games out there already but we’re always looking for new gameplay experiences too. Once you’ve peered closer at the fine detail we put into the cockpit of a supercar like the Pagani Huayra BC, hastily glanced left at a IndyCar trying to overtake, looked towards the apex whilst trying to nail a perfect lap, or even looked out of the back window whilst trying to reverse you’ll never be able to go back. Without a shadow of a doubt, virtual reality makes you a better racer and we fully expect many of our fans and Esports pros that already own sim racing setups will eagerly be adopting the Rift as the way to take their game to the next level.” The "standard" version of the game does work with VR technology and no further details around what VR specific improvements will be included in the Oculus version of the title as of yet. However, if you're a fan of the game, be sure to keep an eye out right here at RaceDepartment for all the latest news. Are you an Oculus Rift user? How do you think PCARS will fair using VR tech? Will the new announcement encourage you to purchase either Rift or the game? Let us know in the comments section below!