Thomas Jackermeier Dismissed From Fanatec CEO Role

Developing - Thomas Jackermeier Dismissed As Fanatec CEO.jpg
The original funder of parent company Endor AG and CEO of Fanatec has been seemingly dismissed.

Images: OverTake

The inimitable founder and CEO of Fanatec, Thomas Jackermeier, is set to depart his post at the top of the German sim racing equipment manufacturer.

Parent company Endor AG, which trades publicly on the Munich, Hamburg and Stuttgart stock exchanges, issued a brief statement yesterday (28th Mach) announcing the change.

“Today, the supervisory board of Endor AG has decided on the dismissal of CEO Thomas Jackermeier, effective at the end of March 30, 2024, thereby fulfilling a key condition set by the lending banks for the extension of the standstill agreement until June 30, 2024,” reads the brief statement, submitted by Matthias Kosch, Chief Financial Officer and Executive Board Member.

Here, it appears that Endor (Fanatec) claims that Jackermeier's departure is directly linked to a loan standstill agreement – whereby, typically, a repayment schedule on existing loans is halted under the proviso of certain requirements.

Fanatec F1 Cockpit.jpg


In a separate statement released earlier on the 28th, the Landshut-based company explained that it was “in negotiations with lending banks regarding a standstill agreement until June 30, 2024” and that the “standstill agreement is subject to conditions.”

Several key changes have happened recently to Endor’s Supervisory Board. Kosch replaced Andras Semsey as CFO at the end of last year, and Chairman of the Supervisory Board, Oliver F. Gosemann, resigned in February 2024.

A 27-Year Legacy​


The stewards of the Fanatec brand first listed publicly on 27th June 2006 and, according to Endor AG, Jackermeier owns “around 50 %” of the company’s shares.

He is credited with founding the business in 1997, with its first steering wheel, the ‘Le Mans’, hitting the market in 1998.

The name ‘Endor’ is a reference to the Forest Moon of Endor in the Star Wars film Return of the Jedi.

“When I started this business 25 years ago, I had absolutely no idea where this would end up now,” said Jackermeier to invited media during quarter-century anniversary celebrations in 2022 at Spa Francorchamps.

“I mean just look around, as I walk through the [24 Hours of Spa] paddock and you see the Fanatec logo everywhere, these are the things you cannot imagine – and believe me, I have quite some vision.”

Fanatec Stand, ADAC SimRacing Expo 2022.jpg

Fanatec Stand, ADAC SimRacing Expo 2022

Recently, Fanatec has suffered product delays and slow shipments, in particular surrounding Black Friday deals and new lines such as the DD+ wheel base.

Endor’s financial year aligns with the calendar year, and at the time of publication, its Q4 2023 results have not been published. Earlier this year it issued a revised earnings forecast warning of potentially reduced revenues and a negative EBITDA margin for the 2023 financial year. This was marked down to what it called “supply chain disruptions.”

However, its outlook for 2024 was positive, projecting increased revenues and earnings as recently as February.

Update - 30th March 2024​


Endor AG published a further statement on the 29th March, clarifying (in German, translated to English) that Jackermeier will remain active at Fanatec "in another capacity" and that the Supervisory Board will appoint a Chief Restructuring Officer as per the bank's request.

According to the company, this will be to make use of his industry contacts, product management and strategic partnerships.

"In order to secure the financial future of the company and come to a future-oriented agreement with the lending banks, we are forced to reorganize the management team," said Siegfried Stieger, Chairman of the Supervisory Board.

"We will continue to push ahead with the optimisations that have been ongoing in the company since the appointment of the remaining board members and initiate a comprehensive restructuring with the prompt support of a CRO."

Fanatec M-Sport Rally WRC Wheel Button Module.jpg


A "comprehensive restructuring" could mean further changes aside from a fresh chief executive, a restructuring that Jackermeier is expected to help CFO Kosch organise.

"At the same time, it is crucial for us to keep the founder Thomas Jackermeier active in the company. No one in the sim racing market has a comparable network and feel for market trends. I am very pleased that Thomas has agreed to take on his new role," summarised Stieger.

We have reached out for further comment. A succession plan is not publicly known, although we’ll update this article should Fanatec issue additional information.
About author
Thomas Harrison-Lord
A freelance sim racing, motorsport and automotive journalist. Credits include Autosport Magazine, Motorsport.com, RaceDepartment, Overtake, Traxion and TheSixthAxis.

Comments

From my point of view Fanatec should stop their insane sponsering and concentrate on quality, distribution, dilevery etc.. I've never faced problems with my purchases but at the moment I would avoid ordering more products. Very sad...
 
Cash flow statement is the reality check in any businesses. Bells and whistles generate interest and sales, but all is nothing if those don't result in positive cash flow.
 
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For those who say cut advertising and sponsorship, as a person in business I completely disagree.

While getting your house in order is your number 1 priority in this case, you still need sales and market visibility. Cutting marketing and sponsorship when you have more visible competitors in the market space than ever is a very bad idea.
 
From my point of view Fanatec should stop their insane sponsering and concentrate on quality, distribution, dilevery etc.. I've never faced problems with my purchases but at the moment I would avoid ordering more products. Very sad...
Marketing most often plays a small part in financial issues. In tough times, businesses cut the marketing mostly bcs it's intangible, you can't put a 100% correct value on it, you can't measure it w/ 100% certainty & the boards are risk averse.
Look at the whole marketing position of Fanatec, they're deemed as the leader, but they're under pressure from Chinese competitors & they don't have a large technical advantage. They're also producing in China & haven't managed their relationship with the factories very well, hence the delays & quality issues. Having a leading brand is a moat, but only if the full market size is reached. In sim racing, it's not. It's like smartphones in 2005. Tiny compared to potential, hence being the leader means little. Remember Nokia, Sony-Ericsson etc.?
Fanatec has a choice to remain as the premium brand leader offering up market high quality products - meaning they'll have to 1000% solve their quality issues, probably move production to Europe OR innovate in such a way to expand the market by bringing a lot more customers - this is quite hard. Right now the DD motor price is the bottleneck of expanding the market, this is a technical & production issue that might be solved by the Chinese unless Fanatec have been working on smth smart themselves.
At the moment, the price of the gear is limiting the market growth/size by a big margin over everything else! The Cammus wheels are a great invention, but manufacturers need to do more to make the choice of buying a steering wheel & pedals much easier for new customers.
 
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I'm sure he has come out with plenty of clickbait over time, and certainly I've seen some, but what he's saying now isn't wrong - the share prices of Fanatec have taken a massive dive. That kills the company's ability to raise capital, make deals etc, which then becomes a self feeding loop.

Things are heading rapidly southwards and if anything have accelerated since Jackermeier went.
 
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OK, I've been reading around, and bear with me because German is not my mother tongue, but the way I understand it is that there is a little bit of an internal power struggle going on at Endor at the moment.

Jackmeier has proposed a recapitalisation plan which involves raising €7.7 million through shares valued at €1.00 each, with an additional €17 million raised in bonds through the sale of their headquarters to investors which would then be leased back to Endor.

On the other hand the the CRO, and possibly the CFO, have proposed entering StaRUG (the German equivalent of Chapter 11 US, or Administration UK) culminating with the sale of the company to Birkenstein Capital - a private equity firm. This sale would result in the expropration of all shares in Endor, effectively making them worthless.

The banks are due to decide today (26 April '24) on which course of action should be taken.

Perhaps our native German speaking overlords at Overtake can do some reading and provide corrections where nessessary.
 
Premium
OK, I've been reading around, and bear with me because German is not my mother tongue, but the way I understand it is that there is a little bit of an internal power struggle going on at Endor at the moment.

Jackmeier has proposed a recapitalisation plan which involves raising €7.7 million through shares valued at €1.00 each, with an additional €17 million raised in bonds through the sale of their headquarters to investors which would then be leased back to Endor.

On the other hand the the CRO, and possibly the CFO, have proposed entering StaRUG (the German equivalent of Chapter 11 US, or Administration UK) culminating with the sale of the company to Birkenstein Capital - a private equity firm. This sale would result in the expropration of all shares in Endor, effectively making them worthless.

The banks are due to decide today (26 April '24) on which course of action should be taken.

Perhaps our native German speaking overlords at Overtake can do some reading and provide corrections where nessessary.
Considering the banks are the ones who insisted on Jackermeier being removed, I doubt they're going to go with his plan.
 

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