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Featured New Trademark Filings Hint at New F1 Logo Design

Discussion in 'Formula 1' started by Paul Jeffrey, Nov 17, 2017.

  1. Paul Jeffrey

    Paul Jeffrey
    RaceDepartment Editor-in-Chief Staff Premium

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    F1 Logo.jpg
    According to new filings with the European Union Intellectual Property Office earlier today, Formula One could be looking to replace the iconic F1 design of the past 30 years.

    Submitted by the subsidiary company of the Formula One brand, Formula One Licencing, a submission of three new logo designs have been registered as potential replacements for the iconic black, white and red design that has been in use since its introduction to the sport in the late 1980's.

    Check out the submitted design variations below:

    New F1 Logos.jpg

    With these new designs perhaps failing to stir the soul as much as one would like for such a major brand as Formula One, can you design something more appropriate yourself? Give us your opinions and designs in the comments section and let's see if RD can out do the minds of the Formula One group and Liberty Media!

    Check out the Formula One sub forum here at RaceDepartment for more news from the premier open wheel series in the world.

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    What do you think of the new logo designs? Do you like the current image? What would your ideal design look like? Let us know in the comments section below!
     
    Last edited: Nov 17, 2017
  2. Paul Jeffrey

    Paul Jeffrey
    RaceDepartment Editor-in-Chief Staff Premium

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    This is the best one, by a looooong way (in my humble opinion anyway..)

    [​IMG]
     
    • Agree Agree x 36
    • Like Like x 7
    • Love Love x 4
    • Disagree Disagree x 2
  3. mysterion157

    mysterion157
    Premium

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    Probably because idiots can't understand the red on the right side isn't the "1"
     
    • Haha Haha x 5
    • Disagree Disagree x 4
  4. DucMan888

    DucMan888
    Premium

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    I like the current one, although the retro one does bring back the days of SD viewing on a 4:3 screen.
     
    • Agree Agree x 2
  5. Goozys

    Goozys

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    All three are ridiculous... :thumbsdown:
     
    • Agree Agree x 26
    • Love Love x 1
  6. Bram Hengeveld

    Bram Hengeveld
    Administrator Staff Premium

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    Took me 20 years to actually figure out the current logo. The white part actually spells a "1"
     
    • Haha Haha x 9
    • Beer Beer x 5
    • Agree Agree x 3
    • Love Love x 1
  7. samcar304

    samcar304
    Premium

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    I'm one of them haha. Only realised a few weeks ago when someone pointed it out to me haha.
     
    • Agree Agree x 2
  8. samcar304

    samcar304
    Premium

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    I like the first one, Pretty cool[​IMG]
     
    • Agree Agree x 5
  9. daemonicus

    daemonicus

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    Awful. Every one of them. The current one surely ain’t no broken, so can’t see the need to fix it.
     
    • Agree Agree x 11
  10. ears

    ears

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    Wow. I'd never noticed that.
     
    • Agree Agree x 6
    • Haha Haha x 1
  11. nico80131

    nico80131

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    I mean it's ridiculous. Honestly, what are we doing here?
     
    • Haha Haha x 7
    • Beer Beer x 1
  12. Sky

    Sky

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    A, sl, Ft
     
    • Haha Haha x 1
  13. Sean

    Sean
    Premium

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    All three are all awful. The current one is the best looking one so far. These guys need a new design crew, the idea is to improve it, not make it look worse :O_o:
     
    • Agree Agree x 7
  14. Araripe

    Araripe

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    I kinda like the latter.
     
  15. Ross Garland

    Ross Garland
    R3E & AMS Club Manager Staff Premium

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    For a top brand with so much money, they really haven't spent much on designing those new logos. They're all rubbish and look like they were thought up by a five year old on his dad's PC. Maybe they should hire some of RD's graphic designers given the amazing job they do for our own leagues. :thumbsup:
     
    • Agree Agree x 2
  16. delpinsky

    delpinsky

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    Well... NO! :confused:
    Honestly these new logos to me look anonymous.

    I like this one better but...
    [​IMG]
    ...to me this logo reminds me of rFactor 2 logo :D

    [​IMG]
     
    • Haha Haha x 3
    • Agree Agree x 2
  17. Jdizzy42

    Jdizzy42

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    I'm a fan of the first one. The other 2 are terrible.

    But that said there is nothing wrong with the current logo and I don't see why they need to change, but now a days across sports they are always changing to sell all that new merch.
     
    • Agree Agree x 1
  18. Matheus Machado

    Matheus Machado
    Talking Door Racing Premium

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    Some logos aren't meant to be changed the current one looks awesome and is a trademark of F1 for years.

    Not to mention it is a great representative of the great designs of the past. Something so simple yet so effective and representative. The fact the 1 in white is "hidden" there just adds to it.
     
    • Agree Agree x 4
  19. Benutzername

    Benutzername
    I breathe a lot. I guess i just really like air. Premium

    Messages:
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    There is way too much bad design in this world.
    Many companies fail to do a proper redesign.

    In this case though... The F1 logo is incredibly good.
    DON'T TOUCH IT!

    The new ones are not even close to the current one
     
    • Agree Agree x 9
  20. thatmotorfreak

    thatmotorfreak

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    The hidden 1 is as clever as the FedEx logo, they shouldn't change it.

    Why am I reminded of WipEout with the first logo concept though?
     
    • Like Like x 2