Le Mans Ultimate Sold “More In 36 Hours Than We Projected For 10 Days”

Le Mans Ultimate Sold “More In 36 Hours Than We Projected For 10 Days”.jpg
Studio 397’s simulation has sold over 55,000 copies within the first 10 days, according to Motorsport Games CEO Stephen Hood.

Images: Motorsport Games/Studio 397

Like when Rocky is on the ropes but finds the energy to come back to beat Ivan Drago in Rocky IV (spoiler, sorry, it has been nearly 40 years), Motorsport Games is reporting sales “above forecasts” for Le Mans Ultimate, marking the beginning of what it hops is a fightback.

The beleaguered racing game developer released the PC early access title in February, with the Studio 397-developed simulation building upon its existing platform, rFactor 2, to create an official 24 Hours of Le Mans and FIA World Endurance Championship simulation.

Development continues apace, with several hotfixes and two major patches released so far. Touted features such as virtual reality, championship mode and asynchronous co-op remain absent but are expected later alongside 2024-season content in some form.

With the sale of the NASCAR licence to iRacing last year, the cessation of the BTCC agreement and the closure of the IndyCar game project, Studio 397 is Motorsport Games’ last remaining development team. It seems like the early signs are positive for the outfit.

“Within the first 36 hours of release into early access, Le Mans Ultimate sold as many units as we had projected from the opening 10 days,” said Motorsport Games Chief Executive Officer, Stephen Hood during its Q4 and full-year 2023 earnings call, 1st April 2024.

“It's gone on to continually sell above expectations and we have revised internal forecasted sales numbers to account for this higher-than-expected update.

“We had anticipated, with a strong tailwind, selling 18,000 copies in the opening 10 days. In reality, the reception was so strong that we sold more than 55,000 copies.

“This title is our springboard for a vision we have been working towards for the last several months, which we believe signifies a turning point in the recent history of our company.”

Le Mans Ultimate sales figures.jpg

Pre-Le Mans Ultimate Figures​


The financial report and earnings call are related to figures only for Q3 2023 and the full 2023 financial year, ending 31st December.

Therefore, Motorsport Games was spending to develop Le Mans Ultimate, but not receiving revenue from the title, which will not be reported on until the Q1 2024 report expected later this year.

As a result, the numbers are dim, with the same stark liquidity warning that has been published innumerably over the past two years:

“...The Company does not believe it has sufficient liquidity to fund its operations for the remainder of 2024 and that additional funding will be required in order to continue operations.”

It is to be expected at this point, and while the challenges remain, this itself is not breaking news or alarm-bell sounding. Especially considering this is, to reiterate, referencing a time before the Le Mans Ultimate launch.

The interim Chief Financial Officer at Motorsport Games was able to provide some insight into more recent ongoings.

“In the grand scheme of things, [Le Mans Ultimate early access] has not gotten us out of the need to get more funding, it helps a bit,” said Stanley Beckley on today’s (1st April) earnings call.

“We have some relief there, but that is very short-term in nature, as I think we're still under a liquidity crunch, we still manage expenses and our cash as much as we can.

“We had $1.7m cash in hand at the end of December, and as of Friday (29th March 2024) we had about $1.3m.

“But it does look promising, like Stephen alluded to, as relates to the initial inception we've received from the release of the game.”

During 2023 its average monthly cash burn was $1.1m, but as quoted above, Le Mans Ultimate has stemmed that flow somewhat to an average of ~$133,333 per month in 2024.

Le Mans Ultimate projections sales 2024.jpg

The Year Ahead​

As OverTake has previously reported, Le Mans Ultimate is set to receive at the very least some, if not all, of the 2024-season content, aping the real world.

There is also the potential option for European and Asian Le Mans Series representation, provided the team “walk before we run.”

“We are now pushing ahead with continual development of the title throughout the remainder of this year, planning to bring exciting new content and features to the Le Mans Ultimate experience, as well as complimentary services,” said Hood on the same earnings call.

“The focus for the year ahead is to continue building the positive momentum around our recent game release with new updates, additional services through RaceControl [the ranked online multiplayer platform within Le Mans Ultimate and rFactor 2] and downloadable content.”

No estimate was provided as to when the next set of bug fixes or new features are scheduled for release. However, a hint was provided as to when the next big marketing push for the title will be...

24 Hours of Le Mans Promotion In June​

Le Mans Ultimate was first shown in a playable form at the sold-out 2023 24 Hours of Le Mans race in France, so it is perhaps not surprising that it plans to be present once again later this year.

According to Hood, this will be used to formally announce the return of its sim racing competition for later in the year, the Le Mans Virtual Series:

“We believe [the 24 Hours of Le Mans] will be another opportunity for increased visibility and sales for Le Mans ultimate, as well as the perfect launch pad for our anticipated reveal around the future of Le Mans Virtual Series, one of the world's most watched racing esports events of the last few years.

“The ACO and Le Mans have been supporting us with additional advertising at the track [during WEC rounds] and we have a great presence at [the] Le Mans [event]. So, there are some real benefits to this joint venture, which I think will certainly add fuel to the fire in terms of marketing and visibility, which we intend to capitalise upon.”

The 2024 24 Hours of Le Mans runs between 12th and 16th June – are you planning on making the trip? Let us know in the comments below, or via X: @OverTake_gg.
About author
Thomas Harrison-Lord
A freelance sim racing, motorsport and automotive journalist. Credits include Autosport Magazine, Motorsport.com, RaceDepartment, Overtake, Traxion and TheSixthAxis.

Comments

It's rare that financial release day is actually quite the positive day for MSGS...

A positive looking financial report for their standards (they're terrible for any normal business) and decent sales figures to promote when they're looking for that next investor...
 
According to the generally positive reception / vibe I gathered from the initial early access release, their financial success sounds very much justified so many congrats to the dev team for holding your own during such challenging times. There must've been some hairy times behind the scenes with all that Motorsport Games have experienced and lost of late, so this is a great step in the right direction.

Now they've had their initial growth spurt with LMU, they really do need to keep updating the title throughout this year otherwise going by their bank balance losses it'll be the end of the road for the title & maybe even themselves. They sound like they're fully aware of what they need to do and have a plan in place, so I just sincerely hope that they deliver on that.

I'm interested in LMU because of the featured content and it being based in rF2's engine, but I'm holding back on a purchase partly due to the lack of VR support, but I also generally don't buy into early access titles as I'd rather buy a complete experience instead of a work-in-progress. I know and get that early access is a necessity for some studios, and this has bought Studio 397 some valued time, but I'm kinda in the no VR no buy camp unless a title is "essential" regardless, which LMU currently may not yet be. If they can get VR in before long then that might tip myself and quite possibly many others to jump in then too.

I wish them well for the future and I'll be keeping a close eye on how the title develops over the course of this year.
 
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It is to be expected at this point, and while the challenges remain, this itself is not breaking news or alarm-bell sounding.

“We had $1.7m cash in hand at the end of December, and as of Friday (20th March 2024) we had about $1.3m.

These two together don’t make any sense. They just probably achieved the only foreseeable revenue bump that will take place in the near to distant future and their cash on hand is roughly equal to their monthly expenses. Surely it’s about over for the company.
 
Ill pay a second time if they add a season pass. Same as i did with AMS2 and then the Paddock Club.
 

They have enough cash to last one more month.

Maybe after adding VR an extra month?

I hope that they don't go bankrupt before VR is released.

Good luck to everyone involved with this difficult situation. The LMU launch is better than I expected, that's at least something.
 
I hope LMU gets the bugfixes and developments it deserves.
Reading the article though, I cannot help but frown. “This title is our springboard for a vision we have been working towards for the last several months". I mean, vision? Last several months? What was so hard to understand in all these years? Developing sim racing titles is not easy at all, you cannot just grab millions and throw them around, you need competent people. They are lucky that Studio 397 are an experienced bunch of people and have a good sim to work on. Besides that, the history of Motorsport Games so far has been a history of greed and vaporware. The only vision needed was a good reality check.
 
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A lot of people seem out of touch with the reality of how the top end of town works... The term too big to fail suits this situation very well... It's not that you can't fail, it's that you can operate in the red for a long time and it takes a monumental screw up to actually fail...

Because one business can offset another business and create less of a taxation burden...

Therefore running a business at a loss, like Rupert Murdoch does with his newspapers, is beneficial to those who have multiple businesses and are looking for tax breaks... Keeping people employed is more important to the average government wanting tax...

If MSGS was a sole trader or small business these kind of percentages on their financial reports would be alarming and spell doom...

Because this report shows progress over the last report, and the last batch of investors will be happy with their higher than predicted sales of LMU, there will be more investors looking to keep it afloat...
 
Premium
I am thankful for LMU because it made awake my interests for rF2. :confused:
Last 2 weeks i spend double the time playing rF2 then all other 5 installed sims together :speechless:

Furthermore i am curious about more LMU to come. It has great potential.
 
Premium
Like the game but bit worried it will last the year tbh. So although I've bought it, not investing too much time just yet.
 
It is to be expected at this point, and while the challenges remain, this itself is not breaking news or alarm-bell sounding.

“We had $1.7m cash in hand at the end of December, and as of Friday (20th March 2024) we had about $1.3m.

These two together don’t make any sense. They just probably achieved the only foreseeable revenue bump that will take place in the near to distant future and their cash on hand is roughly equal to their monthly expenses. Surely it’s about over for the company.
My guess is that many things had to be paid, after big parts of the project were done.
Many times customers ask their suppliers to hold off the bills until the money starts coming in.
When they have a expected cashflow coming in shortly.

Who knows, maybe they paid all the open invoices and still have this left.
That would be great
 
It is to be expected at this point, and while the challenges remain, this itself is not breaking news or alarm-bell sounding.

“We had $1.7m cash in hand at the end of December, and as of Friday (20th March 2024) we had about $1.3m.

These two together don’t make any sense. They just probably achieved the only foreseeable revenue bump that will take place in the near to distant future and their cash on hand is roughly equal to their monthly expenses. Surely it’s about over for the company.
Obviously basic maths with say that they've lost $0.4m per quarter, so with $1.3m left then that'd see them out for just the rest of this year. That's not factoring in any additional revenue over that time nor any changes in expenditures that may occur, so that "deadline" will likely extend to a degree.

Either way, while they're not financially comfortable for the long term, they have more than enough to get by and not (yet) be classified as being on the brink of collapse. One could say that they're not doing well enough by earning only enough to cover expenses, but in todays simracing relatively niche market that's actually a heck of an achievement and all that most devs need to continue their passion projects.
 
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Hey, that includes me :D It's an alright release, and there have been updates already. EA was a good choice as the state the game was in at EA release wouldn't have been fit for a v1.0.

Anyways, would be interested to know how many of those 55k have refunded, just out of curiosity.
 
Staff
Premium
Hey, that includes me :D It's an alright release, and there have been updates already. EA was a good choice as the state the game was in at EA release wouldn't have been fit for a v1.0.

Anyways, would be interested to know how many of those 55k have refunded, just out of curiosity.
They say that around 10-12% refund whatever game they buy, however I have a feeling it is less with LMU. Sure it has it quirks and bugs, but when you buy LMU or any sim title you do have an idea of what you are getting yourself into. Might just be me?

In total though on 20th february there were 370873 refund requests there might have been a few of those that was for LMU, it seem to have a lot of bad reviews on day one, once they released a patch it seemed to go very much in the other direction with a lot of positives.

Whats negative on all these numbers (yes i have kept an eye as LMU is/was (undertermained) going to be my new go to game instead of rF2) is they have been dropping every day since release day and i fear they will up until 2024 content pack is going to be released (?)

See most played racing games
 
Please put the rear spoiler to that Peugeot!!! This game is really good, even in this stage. The emotion that you get in any race is amazing. Good job! But keep working, and don't be leasy... you have one shoot to show us that the company cares costumers. I will be watching you guys! ;)
 

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