I ordered my first item at Play.com (from the Netherlands), FarCry 2. Actually it was a pre-order. The release date of the game was 23rd of OCtober. I got the game the 31st. Took a while, but it was definitely worth waiting.
Like u said, they have good prices. I payed 35 euros and no shippingcosts, where as when u buy it in any shop in the Netherlands, it has an average price of 45 euros