The number of stakeholders with conflicting priorities mean any change in F1 is going to be gradual, but Brawn says those he’s already spoken to are optimistic about the future.
“You can’t change a sport as complex as Formula One with so many stakeholders overnight,” Brawn told BBC’s Radio 5 Live. “It simply won’t happen. There are structures in place that prevent that. It will take some time.
“But I think the message is that we’re fighting the corner to make the sport as entertaining and as economic and as viable as we can for the future.”
F1’s new owners are prioritising making the championship more entertaining. Brawn explained how the commercial rights holder is currently focused on getting the best deal it can, but he wants the rights holder to consider how decisions help “the show”.
“Every decision that we’re going to make in the future, technical decisions, sporting decisions, economic decisions, will have to tick some boxes,” Brawn said. “Those boxes will be: does it make the sport better, does it make it more entertaining, does it make it more economic? And all the factors that we know have probably been a lower priority in the last few years, gradually will steer the sport into a better place and in a better direction.”
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