Vodafone to re-view sponsorship with Mclaren

[Scott Webber]

McLaren's deal with Vodafone is in jeopardy with reports that the latter is "reviewing its global sports and events sponsorships."

According to the Financial Times, Vodafone is 'one of the most high profile brands at the races since the forced departure of tobacco but the review will probably raise questions about its continued involvement' especially in light of the current economic climate.

Vodafone are believed to spend "tens of millions of dollars a year" on their McLaren sponsorship, which is set to expire at the end of the 2013 F1 season.

There is, however, an upside to advertising through F1.
FT added that the 'race is still one of a few major events to be popular with a global audience, which means that a sponsorship can work on a number of levels in different regions and is therefore attractive for brands such as Vodafone wanting to extend their global reach.

source

 

[Eric Parker]

I expect to hear more stories like this in the current times.

 

[Chris Jenkins]

Red Bull reconsidering their sponsorship of RBR when the race wins dry up?

 

[Philip Antonia]

Vodafone are already pulling the plug on the sponsorship of Jamie Whincup and Craig Lowndes in the V8 Supercars, so maybe they're just cutting back on their outgoings!!

 

[Tony Holder]

Vodafone are already pulling the plug on the sponsorship of Jamie Whincup and Craig Lowndes in the V8 Supercars, so maybe they're just cutting back on their outgoings!!

I read it was only the V8 Supercars, F1 not affected.

 

[Kartik Sri Harsha]

The Mclaren is looking to tie up with Coca-Cola brand if Vodafone didn't renew their Contract

 

[Chris Jenkins]

This whole Coca Cola/McLaren thing is just people adding 2 + 2 and getting 5.
Coca Cola have expressed an interest in becoming a title sponsor (as they did previously in 2005).
It just so happens that Vodafone will be reviewing their involvement in sport (which may or may not result in a change for McLaren).

Nothing has been announced that Vodafone are ending their relationship with McLaren, nor that Coca Cola are approaching McLaren.

 

[Markus Neumann]

I can't really imagine McLaren having both Lucozade and Coca-Cola as sponsors since they are sort of competitors.

 

[Hampus Andersson]

Coca Cola has no competitor

 

[Chris Jenkins]

Doesn't coca cola own Powerade? Or am I mistaken?

 

[ufunacaoenn]

Powerade is a Coca Cola brand while Lucozade is an umbrella name for the series of energy and sports drinks by GSK (GlaxoSmithKline).

 

[Chris Jenkins]

Yeh so no way will Coke support McLaren while they're still backed by GSK

 

[Dazmaniac]

Maybe Mclaren may opt for this one.....

 

[Hampus Andersson]

Maybe Mclaren may opt for this one.....

Paddy Lowe is Yoda then i presume?

He´s got the ears at least,