Straight4 Studios Announces Publishing Deal With PLAION

PLAION X Straight4 Studios.jpg
In a recent press release, Straight4 Studios, the team behind the in-development GTR Revival has announced it is joining forces with video game publishing company, PLAION.

Image Credit: PLAION Press page

Led by Ian Bell of Project Cars fame, Straight4 Studios is in the middle of developing its first simracing title as a games studio. GTR Revival is set to be the game every simracer is looking for and, in a recent press release, we have learnt that major game's company PLAION will be responsible for its publishing.

Set to become in the words of Ian Bell himself "a hardcore racing sim," GTR Revival is no doubt a niche title in the gaming market. But it seems the major outfit understands and supports the path. In fact, Klemens Kundratitz the PLAION CEO said, "Straight4 Studios has a fantastic vision."

Hopefully then, the title will remain true to its original goals as the Straight4 team should be given free reign over the project.

Who is PLAION?​

PLAION, previously known as Koch Media is the parent company of many game and film publishing firms. Gaming fans may recognise one of its larger labels, Deep Silver. This is the team behind popular series like Saints Row and Dead Island. Whilst these games franchises hide in the shadows of larger AAA alternatives, one can't knock their creativity and uniqueness.

Saints Row published by PLAION.jpg


When it comes to the simracing and racing game scene, PLAION also acts as the parent company for Milestone. Fans especially of racing on two wheels will be familiar with this publishing brand as it is behind recent MotoGP games, and is currently promoting the next iteration, MotoGP 23. In fact, it is a bike-centric company, also publishing the yearly releases of the World Superbike, Supercross, MotoCross games as well as the Ride franchise.

Finally, Vertigo Games within the PLAION group has deep experience with Virtual Reality. Publishing so-called 'experiences' such as the National Geographic, Anne Frank and Meeting Rembrandt VR titles. It is also behind Space Flight Orbital Emergency and Coaster Combat, two more entertaining VR games.

All in all, it seems the PLAION group of publishing companies has many skills that could prove beneficial to Straight4 Studios. Now, it's up to the two organisations to work together and create the best product they can.

The good news emerging from this announcement is that we can finally be sure that GTR Revival is a serious project. Now that a major company and games giant is onboard, the odds are further in the favour of Straight4.

What do you make of Straight4 teaming up with PLAION?
About author
Angus Martin
Motorsport gets my blood pumping more than anything else. Be it physical or virtual, I'm down to bang doors.

Comments

At the end, it is just Ian Bell's 2nd attempt to make money by creating and selling another studio. Nothing wrong with that, he is obviously a successful businrss man, well done.

It is not about a serious game, it is not about passion, it is about making money. It is about using and manipulating others' passion to make money. Again, I'm ok with that, but I can't expect anything serious from end to end. The result, at best, will be an acceptable product, as I already said, to grab on sale.
 
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If Bell is such a cash grab merchant why is he offering up products with potentially very niche audiences? 1973 world sportscar championship. That's niche to the man in the street.
This is called strategy. A niche market isn't incompatible with profits. For the moment he hasn't offered anything, he has just communicated through a participative poll on a niche website, directly building a hype within his customers community. Clever, no?

He is not a cash grab merchant, I've never said that. He his an effective business man and his previous projects had shown the limits if his commitment. I perfectly understand this, most games are released and abandoned after a few patches and DLCs, he is not an evil specific person, he does what most companies do. That's why I don't expect a solid polished product. Will it be groundbraking? Probably, as pcars and pcars 2 were. Will the promises be delivered? Probably. Will it be a flawless experience? Considering both players, the developper and the publisher, not at all.
 
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Agree that it's expensive. It's indeed a thing for the future if you don't want to spend so much money, and to get the graphics sharp enough it requires a lot of software knowledge and tweaking, not only money. A LOT. I did it all, and even with the 4090 I kept tweaking it to get the graphics great/not blurry. But once you did that then there is surely no return. Now that I run the Reverb G2 at 3400x3400px per eye in almost all racing sims it's just an insane experience.

With such a demanding attitude, everything becomes extremely expensive.

As I wrote earlier here, myself I entered the VR world with existing bedated RX 580 and acquired the 128Gb version of the Quest 2 for €400 and could've chosen the €350 64Gb version with no difference in performance whatsoever.
And expected nothing with my existing hardware and few month later via laptop GTX1650Ti mobile unit.

But turned out to be a massive experience, mostly if I should brake down to simplicity 1) in-game turn down res. + switch off MSAA + lower reflection and shadow effects 2) maximise VR headset resolution. 80Hz will do fine 3) ensure high quality of links, i.e either USB-c cable quality or wireless a WiFi6+ AP 4) and then just a couple of easy tweaks in-VR SteamVR.

Admit I 5 months later upgraded my RX 580 to RX 6800 XT with great cooler plate/fan functionality and VR-dedicated USB-c port for by then a local bargain of €800 and noe even dropped further to low €700s.
Which as Plug&Play delivered better VR performance, but with my standard tweaks since my Quest 2 acquirement delivers phenominal VR performance IMHO and frankly don't see the need for me investing in a €2000 RTX 4090 followed by a €850 Reverb G2.

I simply do not backup that POV and sometimes when following various fora, I get a strange feeling that there is a bizarre motivation behind to avoid bringing the masses to jump on the bandwagon.

As I write : Using entry level Quest 2 with my existing RX 580 and laptop GTX 1650Ti was not only doable but also enjoyable. My reason for further €800 investment was purely down to fastidiousness AND the fact that on beforehand I thought I would VR race maybe 10-15% of my sim time, where reality rapidly grew to 70-90%.

But maybe it's just due to I'm an old fart coming from the Grand Prix 2 days where anything above 20FPS was for the wealthy few :p

Back on track, I warmly wecome VR dedicated titles, and firstly the ones sims "having the best sim engine the world has ever seen" ;)
 
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Watched a video by his colleague Austin, in where u are able to talk to the engineer and he recommends changes for you live, similar to the pc2 engineer but literally a live conversation. Was pretty amazing

Here ya go

that's a demonstration of concept, a.k.a. scripted marketing bollocks
 
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With such a demanding attitude, everything becomes extremely expensive.

As I wrote earlier here, myself I entered the VR world with existing bedated RX 580 and acquired the 128Gb version of the Queat 2 for €400 and could've chosen the €350 64Gb version with no difference in performance whatsoever.
And expected nothing with my existing hardware and few month later via laptop GTX1650Ti mobile unit.

But turned out to be a massive experience, mostly if I should brake down to simplicity 1) in-game turn down res. + switch off MSAA + lower reflection and shadow effects 2) maximise VR headset resolution. 80Hz will do fine 3) ensure high quality of links, i.e either USB-c cable quality or wireless a WiFi6+ AP 4) and then just a couple of easy tweaks in-VR SteamVR.

Admit I 5 month later upgraded my RX 580 to RX 6800 XT with great cooler plate/fan functionality and VR-dedicated USB-c port for by then a local bargain of €800 and noe even dropped further to low €700s.
Which as Plug&Play delivered better VR performance, but with my standard tweaks since my Quest 2 acquirement delivers phenominal VR performance IMHO and frankly don't see the need for me investing in a €2000 RTX 4090 followed by a €850 Reverb G2.

I simply do not backup that POV and sometimes when following various fora, I get a strange feeling that there is a bizarre motivation behind to avoid bringing the masses to jump on the bandwagon.

As I write : Using entry level Quest 2 with my existing RX 580 and laptop GTX 1650Ti was not only doable but also enjoyable. My reason for further €800 investment was purely down to fastidiousness AND the fact that on beforehand I thought I would VR race maybe 10-15% of my sim time, where reality rapidly grew to 70-90%.

But maybe it's just due to I'm an old fart coming from the Grand Prix 2 days where anything above 20FPS was for the wealthy few :p

Back on track, I warmly wecome VR dedicated titles, and firstly the ones sims "having the best sim engine the world has ever seen" ;)
Why on earth are u still using still steam vr? U can get a massive performance bump with open composite and the open xr toolkit???
 
Why on earth are u still using still steam vr? U can get a massive performance bump with open composite and the open xr toolkit???
Thanks for the teaser. Originally I gave up on Open XR simply due to I couldn't get it work with my RX 580 + Quest 2 combo. But I was on my first week in VR must admit.
However, just with Virtual Deskop setting options together with in-VR SteamVR settings, I really don't miss anything VR performance wise, now with my Quest 2 + RX 6800 XT. Will look into Open XR with fresh eyes, thanks for the tip
 
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that's a demonstration of concept, a.k.a. scripted marketing bollocks
I'd be heavily satisified with just a copy of the engineer from 2002 Total Immersion Racing, changing settings of the car on the fly while you drive to improve your lap times. I don't need the the blabla, just an effective and capable engineer. For sure, TIR had more basic settings, but the concept was groundbraking and never done again. It would be a first step to work on this concept before going to "the chat with the AI" thing. An AI analyzing the motec and changing settings while you are driving to validate or undo the changes would be absolutely groundbraking. Yes, that would be the end of virtual engineers and settings gurus or, on the contrary, their himan touch wokld be heavily requiered tobmake the difference.

Edit : I just realized no sim has been able to do what a small / unsignificant racing game has done more than 20 years ago.
 
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Premium
This is called strategy. A niche market isn't incompatible with profits. For the moment he hasn't offered anything, he has just communicated through a participative poll on a niche website, directly building a hype within its customers community. Clever, no?

He is not a cash grab merchant, I've never said that. He his an effective business man and his previous projects had shown the limits if his commitment. I perfectly understand this, most games are released and abandoned after a few patches and DLCs, he is not an evil specific person, he does what most companies do. That's why I don't expect a solid polished product. Will it be groundbraking? Probably, as pcars and pcars 2 were. Will the promises be delivered? Probably. Will it be a flawless experience? Considering both players the developper and the publisher, not at all.
If I were you I'd put everything I had into the lotteries... cos it looks like you just had an eye opening ride in a very special Deloren
 
If I were you I'd put everything I had into the lotteries... cos it looks like you just had an eye opening ride in a very special Deloren
Well, just some basic analyses based on basic facts. Humans rarely change and companies don't change the recipe if it is successful. I'd be the first one to be happy if I'm proven wrong. Only the released game will tell. I have lots of doubts, all the known facts show a wrong direction for this project, but at the end, I still have some hope.

By the way, lotteries have nothing to do with strategy and business, the comparison doesn't work.
 
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Premium
Well, just some basic analyses based on basic facts. Humans rarely change and companies don't change the recipe if it is successful. I'd be the first one to be happy if I'm proven wrong. Only the released game will tell. I have lots of doubts, all the known facts show a wrong direction for this project, but at the end, I still have some hope.

By the way, lotteries have nothing to do with strategy and business, the comparison doesn't work.
It's all about you being able to see into the future, I personally can't see why you're so sure of the failure of this sim, it's not called Pcars, it's a sim by a team that made GTR, GTR2 and GTL, and it's (so far) known as GTR Revival, and as we don't know the ins and outs of what went on in the Pcars scenario it cannot really be used as ammo against the success of the GTR series,
Personally, I have high hopes it can replace my now ancient installation of GTL-GTR2 and which is still just about the only sim I use.
 
It's all about you being able to see into the future, I personally can't see why you're so sure of the failure of this sim, it's not called Pcars, it's a sim by a team that made GTR, GTR2 and GTL, and it's (so far) known as GTR Revival, and as we don't know the ins and outs of what went on in the Pcars scenario it cannot really be used as ammo against the success of the GTR series,
Personally, I have high hopes it can replace my now ancient installation of GTL-GTR2 and which is still just about the only sim I use.
No no, I don't think it will be a failure at all as a profitable product. I just have many doubts about its final quality, doubts based on the studio head and its record (Shift, and Pcars series, Test drive ferrari game... not a single one can be considered a perfect unflawed experience) and the publisher general games quality (it has released very good games but packed with bugs and in unfunished states, and sometimes unfixed, yes Milestone games, Dead Island never fixed mouse control issue... dowe have to mention Saint's Rows reboot?). I have no doubts about the quality of the people developing the game, but in the leading heads who are those who take the critical decisions making a product a good or a bad one.

Culturally these companies has nothing to do with games like AC, ACC, RRE, Rfactor2, AMS2 wichh have been, or are still being, supported during years to give the users the best expererience possible. SMS games have never been supported that way, and Milestone games has always been abandoned full of heavy controllers issues. So why this new combo Straight4 / Plaion should consider reconsidering their usual business model?
 
Premium
No no, I don't think it will be a failure at all as a profitable product. I just have many doubts about its final quality, doubts based on the studio head and its record (Shift, and Pcars series, Test drive ferrari game... not a single one can be considered a perfect unflawed experience) and the publisher general games quality (it has released very good games but packed with bugs and in unfunished states, and sometimes unfixed, yes Milestone games, Dead Island never fixed mouse control issue... dowe have to mention Saint's Rows reboot?). I have no doubts about the quality of the people developing the game, but in the leading heads who are those who take the critical decisions making a product a good or a bad one.

Culturally these companies has nothing to do with games like AC, ACC, RRE, Rfactor2, AMS2 wichh have been, or are still being, supported during years to give the users the best expererience possible. SMS games have never been supported that way, and Milestone games has always been abandoned full of heavy controllers issues. So why this new combo Straight4 / Plaion should consider reconsidering their usual business model?
I simply can't understand the thinking behind spending thousands of words denigrating a product that hasn't even been released, over and over, it simply doesn't make sense, what do you wish to achieve ?
I personally can't see it being a massive commercial success if it's the niche 73 WSC sim that many think it will be, I do however think that if the features and base platform that's been alluded to by various perties are there then it could be the base sim that many can enjoy as a moddable platform... like the predecessor GTR2.
 
I simply can't understand the thinking behind spending thousands of words denigrating a product that hasn't even been released, over and over, it simply doesn't make sense, what do you wish to achieve ?
I personally can't see it being a massive commercial success if it's the niche 73 WSC sim that many think it will be, I do however think that if the features and base platform that's been alluded to by various perties are there then it could be the base sim that many can enjoy as a moddable platform... like the predecessor GTR2.
I don't denigrate the product, I just share my doubts based on history to tame down the hype (largely supported by an obviously biased article, being more advertising than informative news). By your reasoning the hype is an injustified positive view of a non existant product. So, in fact, we should all not have any opinion on a future game. Well, question solved, just close internet opinion forums, and good luck with that. And the discussion is neverending because you just made wrong interpretations of my posts. But no need for more, my points were clear.

And don't forget, believe the hype! :D

EDIT : it is interested to see how effective the basic communication strategy I've described a few posts before is really effective.
 
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"Led by Ian Bell...."
No thanks!


Kart1? Kart1?? Wth?
No thank you I choose real sims.
At least Ian Bell has achievements in the sim racing world.
At least Ian Bell is a person who dared to write his name.
What is Kart1's competing sim?
Who, or what is Kart1?
I can't even work out what you are in your photo. red ants? a slice of vanilla cake?
 
No no, I don't think it will be a failure at all as a profitable product. I just have many doubts about its final quality, doubts based on the studio head and its record (Shift, and Pcars series, Test drive ferrari game... not a single one can be considered a perfect unflawed experience) and the publisher general games quality (it has released very good games but packed with bugs and in unfunished states, and sometimes unfixed, yes Milestone games, Dead Island never fixed mouse control issue... dowe have to mention Saint's Rows reboot?). I have no doubts about the quality of the people developing the game, but in the leading heads who are those who take the critical decisions making a product a good or a bad one.

Culturally these companies has nothing to do with games like AC, ACC, RRE, Rfactor2, AMS2 wichh have been, or are still being, supported during years to give the users the best expererience possible. SMS games have never been supported that way, and Milestone games has always been abandoned full of heavy controllers issues. So why this new combo Straight4 / Plaion should consider reconsidering their usual business model?
I get what you are trying to say, but your argument totally falls flat when you compare that with AC rf2 or AMS2, games which even with all that "support", are nothing but polished or a bug free experience. In fact, this whole "Permanent support" thing has failed massively in all fronts, iRacing still has crippling bugs and exploits after how many years? The same for ACC.

No, a game should come almost bug free as soon as it's released. Any "we fix it later" thing is doomed to fail.
 
I get what you are trying to say, but your argument totally falls flat when you compare that with AC rf2 or AMS2, games which even with all that "support", are nothing but polished or a bug free experience. In fact, this whole "Permanent support" thing has failed massively in all fronts, iRacing still has crippling bugs and exploits after how many years? The same for ACC.

No, a game should come almost bug free as soon as it's released. Any "we fix it later" thing is doomed to fail.
I have accepted that games release essentially in a beta level and am fine with the support and improve as the game evolves. What I am not ok with is when a game has glaring issues such as multiplayer and or physics and the developer denies they exist, you get told you just don't know how to set up a car, and they come out 2 years after full release and say "we never promised a robust multiplayer". That I take huge issue with.
 
Premium
The one thing I'd change in the Games Development scenario is Dev motivation,
In the real world a customer pays for a complete unit, not a framework and a promise, what motivation is there for a development studio to keep updating their product if they've already had the money, Ok there's some new sales, but unless it gets fired out on steam to a casual audience at reduced price it's not gonna see too many more.
So, as far as I see there is a good and bad side to the "buy it in beta and we'll be able to develop it with your wedge"... "if we get enough reddies and can still be bothered"
I like shops that used to have finished stuff in boxes that's done and dusted
 
I have accepted that games release essentially in a beta level and am fine with the support and improve as the game evolves. What I am not ok with is when a game has glaring issues such as multiplayer and or physics and the developer denies they exist, you get told you just don't know how to set up a car, and they come out 2 years after full release and say "we never promised a robust multiplayer". That I take huge issue with.
As you should. The problem is that that is the most prevalent scenario these days. And actually, the fact that there is a big publisher with credencials in the genre behind something, demanding results, specially on consoles, can be (and i stress the can) so that at least the thing is playable.
 

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What is the reason for your passion for sim racing?

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