Vodafone to re-view sponsorship with Mclaren


McLaren's deal with Vodafone is in jeopardy with reports that the latter is "reviewing its global sports and events sponsorships."

According to the Financial Times, Vodafone is 'one of the most high profile brands at the races since the forced departure of tobacco but the review will probably raise questions about its continued involvement' especially in light of the current economic climate.

Vodafone are believed to spend "tens of millions of dollars a year" on their McLaren sponsorship, which is set to expire at the end of the 2013 F1 season.

There is, however, an upside to advertising through F1.
FT added that the 'race is still one of a few major events to be popular with a global audience, which means that a sponsorship can work on a number of levels in different regions and is therefore attractive for brands such as Vodafone wanting to extend their global reach.


Chris Jenkins

Driving til the wheels fall off
This whole Coca Cola/McLaren thing is just people adding 2 + 2 and getting 5.
Coca Cola have expressed an interest in becoming a title sponsor (as they did previously in 2005).
It just so happens that Vodafone will be reviewing their involvement in sport (which may or may not result in a change for McLaren).

Nothing has been announced that Vodafone are ending their relationship with McLaren, nor that Coca Cola are approaching McLaren.

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