You realize that certain classes of race cars (esp. rally) where you are doing a lot of sawing at the wheel put the paddles on the column instead of the wheel on purpose? It isn't "stupid," it's a logical and safety-based choice. When the wheel is getting turned quickly and a lot (either by the driver or the inertia of the car sliding), it is better to always know where the up-shift and down-shift is. Not needed for an F1 car, of course, but for rallying, road racing, drifting, etc., in a car with a normal 720 degree + lock-to-lock range, it's vastly superior. In terms of our toy wheels, one position might be preferred over another depending on what type of racing the purchaser is likely to do more.