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Featured New Trademark Filings Hint at New F1 Logo Design

Discussion in 'Formula 1' started by Paul Jeffrey, Nov 17, 2017.

  1. WallyTP

    WallyTP

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    The Snobbery is exquisite. Keep it up! :rolleyes:
     
  2. Isaac Chavira

    Isaac Chavira
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    I like the one on the far left. It looks cleaner. But that font below it is meh.
     
  3. Yetch

    Yetch
    GooseCreature Premium

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    Liberty have spent a medium sized countries GOP on acquiring F1, now they want to put their own mark on it, regardless of what any F1 fan thinks, this is a corporate decision. All about brand ownership.
    Was glad to hear F1 have been tapping Dorna (MotoGP) up for ideas, now that is a company, that although great doubt was cast upon them for some strange decisions early on, crafted MotoGP into one of the most exciting, close quarter racing on the planet, throw in Moto2 & Moto3 as a sideshow and you have TV gold.
    If I only had choice of one, I certainly know which it would be for me, Marques crashed 28 times this season and won the championship :confused: and not a halo in sight!
     
  4. Rob Every

    Rob Every

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    They have also benefitted from having a global superstar in their pocket for 20 years.
     
  5. Jake Fangio

    Jake Fangio
    Please don't rain pleeaassee don't rain

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    It took me 20 years and the reading of your post to realize it.:thumbsdown:
     
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  6. Bram Hengeveld

    Bram Hengeveld
    Founder Staff Premium

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    Glad I could help haha
     
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  7. Bram Hengeveld

    Bram Hengeveld
    Founder Staff Premium

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    F1 Logo.jpg
    Added some lines, maybe some more people will now actually see the "1" magically appearing :)

    Fact that so many people don't see F1 in the logo is actually a sign it's badly designed.
     
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  8. rega

    rega
    Premium

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    I've learned graphic design, 12 years ago. Now i work as a polygraph. The fonts they use in these Logos where actual... Sometime by the end of the 90's. :whistling: Also the letters are poorly typeset.
    Now critisizing is alway easy. Maybe if i find the time and energie, i will give it a try.
    And really i think they should change it. Or at least do a redesign (update).
     
    Last edited: Nov 21, 2017
  9. Jake Fangio

    Jake Fangio
    Please don't rain pleeaassee don't rain

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    I'm colour blind to red and green,so maybe it would be better for them to consider that.It's been a tough life,I sometimes spend hours at the traffic lights.:unsure:
     
  10. Chobonator

    Chobonator

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    If you wear earplugs, at least you don't hear the honking.
     
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  11. Kjell Eilertsen

    Kjell Eilertsen

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  12. Tume

    Tume
    The unlucky Finn

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    So we have the new logo...disgusting. The logo looks fine on its own but when it's about FORMULA 1, it doesn't fit. But perhaps they tried to make the logo crappier to contrast the introduction of halo... :rolleyes:

    However, at least they kept SOMETHING from the old logo... http://prntscr.com/hfgq39
     
  13. Paul Glover

    Paul Glover
    Loading..... Staff Premium

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  14. Kjell Eilertsen

    Kjell Eilertsen

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    As my spouse pointed out, looks like it says FI, not F1....
     
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  15. LeSunTzu

    LeSunTzu
    Premium

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    They can safely remove the "TM" mark, nobody is going to steal it.

    It's rather a sign people need using their brain. ^^

    Likewise many people don't see the bear or don't recognize the Matterhorn in Toblerone's logo, and that does not make the logo less attractive or less instantly identifiable.

    And at the end of the day, there is even less of a "1" in the new one!
     
    Last edited: Nov 26, 2017
  16. Benutzername

    Benutzername
    I breathe a lot. I guess i just really like air.

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    The new one looks like a Force India logo
     
  17. Maurits Vernel

    Maurits Vernel

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    Really ugly logo. Please just give us back the old logo!
     
  18. suspectmonkey

    suspectmonkey
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    Well I can see why they chose the logo they did when presented with such alternatives! Can anyone explain the first image, left page, third row down and fourth across?!

    To be honest the logo doesn’t bug me half as much as the “F1 Regular” font. I really dislike the sloping letter “a” and hate how letters such as “ca” and “ra” run into each other. It just looks wrong to me...
     
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  19. delpinsky

    delpinsky

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    FI :D

    The logo is complemented by a suite of typefaces designed by Marc Rouault, a young French designer whose portfolio had impressed Turley and the design team. A headline font, F1 Regular, is joined by two display faces, F1 Turbo and F1 Torque. “Hopefully the [main typeface] is evocative of motorsport – there’s a kind of retro aspect to it,” says Turley. “[We] tried hard to think about differentiated letter forms – [so that] a pop-up or immersive event has an identity.”

    GO AWAY Marc Rouault!

    They could revamp the old logo with a more up to date look.
    But the fonts...:speechless::sick:

    Isn't this version way better, so you can read F1 and not FI? Few minutes in Photoshop, Mr. Rouault...
    [​IMG]
     
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