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Featured New Trademark Filings Hint at New F1 Logo Design

Discussion in 'Formula 1' started by Paul Jeffrey, Nov 17, 2017.

  1. VernWozza

    VernWozza
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    Whilst I think the 3 suggested logos are awful I'm not adverse to the idea of a rebrand. There has been some significant changes within F1 and we are at the start of a new era so a rebrand is warranted.
     
    • Agree Agree x 1
  2. Jimlaad43

    Jimlaad43
    Nice apex, I'll take it! Staff Premium

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    Has anyone stopped and thought about this? It's not necessarily a "We're planning to move to these logos" statement, it can be a "We're protecting our image by stopping people coming up with similar stuff". We know Force India is planning on changing their name - possibly to Force One, and they're basically saying "Don't make your logo this".

    Apart from that they're all awful so I hope my previous paragraph turns out to be true.
     
  3. James Cook

    James Cook
    Marcas fan

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    I like the current one. It's actually quite clever with the Fed Ex arrow thing going on (in this case the number 1).
     
  4. MarcG

    MarcG
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    Like the racing in F1 over recent years the new logos are boring, if anything the 1st one is the better of the 3, the other two are absolute rubbish.
     
    • Haha Haha x 1
  5. Dazmaniac

    Dazmaniac
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    No doubt some marketing/design company will have been paid shed loads of cash and tasked with creating a new F1 logo, and this is what they come up with. Oh dear.

    Not saying I could make anything that betters these, or even the current F1 logo, which I feel is just fine, but then my job ain't in design/marketing, lol.
     
    • Agree Agree x 1
  6. Fernando AS

    Fernando AS

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    • Like Like x 4
  7. Leonardo Chaves

    Leonardo Chaves

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    The first one is OK.
     
  8. Nevini

    Nevini

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    The Septic Tanks are in charge and want to make a point. The logo change is coming, think of of it as a tax incentive. ;-)

    Besides F1 is not what it was, other motor sports are now better imho.
     
    • Agree Agree x 2
  9. Blaze The Fox

    Blaze The Fox

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  10. SutilRocks

    SutilRocks

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    All Ugly, Terrible and a Thorn in the Eye wich starts to remind me of something called a HALO :S
     
  11. snyperal

    snyperal
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    If they change the logo people will hate or blame Lewis Hamilton.
     
    • Haha Haha x 3
    • Agree Agree x 1
  12. alenhajduk

    alenhajduk

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    • Love Love x 1
  13. wombat999

    wombat999
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    Bad design is just that and these proposals are bad design.
    I dislike the current version but it is established and recognisable.
    If it ain't broke don't 'fix' it.
    :thumbsdown:
     
  14. Chobonator

    Chobonator

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    If the product is faulty, change the packaging. :thumbsup:
     
    • Haha Haha x 1
  15. paracletus

    paracletus

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    The second proposed effort is rather peculiar; it appears to depict a circuit that comes to abrupt dead-end.
    Is this the future that they see for F1? hmm :/
     
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    • Haha Haha x 1
  16. Diogo Goetz Brand

    Diogo Goetz Brand

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    All three of them are crap. If that's the best a multi-million dollar company can get, then I'm not impressed, not positively at least.
    Just don't fix what ain't broken.
     
  17. Richard Hessels

    Richard Hessels
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    You got a lot of imagination.
     
  18. Wedge

    Wedge

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    the logo in the middle is even more unrecognizable as F1 than the actual logo. the third is a step back of about 30 years. Liberty can do better with all the money they have.

    I'm with @VernWozza . A redesign would be welcome but all three look awful.
     
    • Like Like x 1
  19. Bram Hengeveld

    Bram Hengeveld
    Founder Staff Premium

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    A Swedish company called Locum made the worst logo ever (or best considering the free publicity it gave them).

    Locum Logo.jpg
     
    • Haha Haha x 3
    • Beer Beer x 1
  20. Rob Every

    Rob Every

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    Emperors new clothes nothing else

    I would imagine this is Liberty wanting to make money, as using their own design of logo means they can claim any usage and trademark costs for themselves rather than giving them to FOM. Or sharing them.

    Logo changes happen all the time for this reason, it has nothing to do with anything else.
     
    • Disagree Disagree x 1