Liberty Media continue to make their presence felt in Formula One as CEO Chase Carey reveals further fan engagement initiatives are to be launched during the Spanish Grand Prix weekend. When Formula One was under the tight control of Bernie Ecclestone in the recent past the sport was often criticised for not doing enough to engage the general public through now well established social media outlets, with harsh limits imposed on teams and drivers alike often cited as strangling the growth of the sport with the all important new young audience. Since the takeover by American group Liberty Media, and subsequent ousting from his role within the Formula One group for one Bernard Charles Ecclestone, social media interaction within the sport has rocketed, much to the benefit of fans and partners to the various Grand Prix teams alike. “We unleashed our drivers, teams, promoters and more on social media, which resulted in a three to four fold growth in areas like video engagement on social media," said Chase Carey, CEO of Liberty Media. Despite the immediate gains seen on the various social media channels of the sport and participants since the lift on some of the restrictions in place in modern Formula One, such as the ban on filming within the paddock lifted from the opening test of 2017, Carey is looking to expand yet further in this currently untapped market for the sport: "We move into the European portion of our season in Barcelona this weekend, where we’ll launch a few more things to engage fans. It should be fun.” We’re also building tools that did not previously exist, like research, databases, digital platforms, and marketing capabilities to provide the necessary insights and information to grow and deepen our fanbase around the world.” Carey is not only putting all his concentration on the promotional side of the sport. Refreshingly the one with the impressive moustache understands that the on track product is vital to the continual growth of Formula One the world over, stating: “We’ve also begun to work with the FIA and the teams to take steps to ensure that our competition on the track delivers the best fan experience possible. We are addressing the engine, the costs, the rules and other key issues all with the goal of making the sport the best it can be. “As part of the process we are also reviewing the broader race weekend in areas like support races to enhance and improve the experience for fans. “We have a lot to do, and we’re off to a good start with four races under our belt, attendance up and strong results in TV viewership and digital engagement. All in all the move to Liberty Media ownership is showing all the signs of strengthening the Formula One product, something that has been for too long overlooked in the rush to pump the most money possible from the sport in the shortest possible time when under the control of both Ecclestone and CVC Capital Partners. Time will tell if the initiatives setup by Liberty Media bear the fruit hoped for at this time, but so far so good from the flamboyant Americans as Formula One looks to cement it's place at the top of the motorsport pile... Check out the Formula One sub forum here at RaceDepartment to catch up on all the latest news and discuss the sport with our awesome racing community. Motorsport is awesome people! Do you think Carey and Liberty Media are good for Formula One? Are you excited by the relaxing of the social media restrictions in place during recent years? Let us know in the comments section below!