Why couldn't I be at that show? There's literally no one around that gives a damn about that simulator. Every time I've ever seen a simulator even remotely close to something like that, there's a line 2.2 miles long waiting to try it.
They had exactly the same simulator last year, when I happened to be in Denver for ApacheCon and went over to the auto show. It was short and fun, and there was a line. They were using rFactor 1 in a special version and you could drive one lap.