Great news, i was nervous about if it would be only for Games For Live or not..
From the Codemasters forum it appears that even Steam will still use GFWL...
Wait, what? So if Im not in the US or UK? does this mean im screwed?
yep, when you live in an area where you pay the 'American' price it's cheap. In Euros it's €40.49 atm on Steam which is 9 Euros more expensive than my retail disc..cost me US$35.99 ~ = NZ$45 which is very cheap