Ferrari boss Sergio Marchionne has warned the manufacturer cannot keep committing to Formula One whilst its audience figures continue to shrink. In a conference call with investors, he said Formula One’s new owners must bring the entertainment factor back and make the sport more accessible to fans. “I would expect that Liberty and Chase [Carey], in particular, would have very clear understanding that the entertainment side of this needs to come back to play,” he said. “We cannot keep on committing to a sport that has decreasing audiences for a variety of reasons. And so we need to re-popularise the sport and we need to make it more accessible.” Marchionne is also reluctant to buy shares in F1 until Liberty have outlined their plans for the post-2020 agreements. Liberty have set aside 19 million shares for teams but Ferrari won’t be buying any until they get an idea of what the agreements for the 2021 season will look like. “We are in discussions with Liberty and I just recently had a meeting with Chase,” Marchionne said. “The issue is not just the question of the financial investment. This is something that we do for a living in a very serious way. The Concorde Agreement expires in 2020, so becoming a non-voting shareholder in an entity, which would effectively keep us trapped in without knowledge of what 2021 and the latter world will look like, is something I consider unwise. “One of the things that I tabled with Chase is clarity on what the post-2020 world looks like, and what Ferrari may be able to get from its involvement in Formula One. Once we have clarity, then I think it becomes a lot easier to decide whether we want to participate in this venture.” It’s unlikely we’re going to get any commitment from Ferrari until Liberty have outlined the replacement for the Concorde Agreement. The agreement is the commercial deal between the teams and F1, which sees some teams get huge bonuses no matter where they finish in the championship. Ferrari have seen the most benefit from this agreement. It’s a system that teams such as Sauber have been calling to come under review, but it’s unlikely anything will change until the deal expires in 2020. After that, nobody knows what to expect. One of the first things Liberty said they were going to do when they arrived in F1 was scrap Ferrari’s bonus, but it’s not known if the new owners actually intend to go through with that threat. For more Formula One news and discussions head over to the RaceDepartment Formula One sub forum and join in with your fellow community members. Do you think Ferrari would really leave the sport? Let us know in the comments below!