That's what I hope! ALMS, LMS, 24h races, touring cars, there are a lot of series which I think can help them more than F1 to sell their products.Then they will probably change their entire focus to (A)LMS now. Good thing imho since i find proto's/GT's/Touringcars much more exciting then formula cars.
BMW clearly missed the boat this year with the new developments in F1
Mario got ride of Villeneuve on a personal feeling bases and it was his biggest mistake imo, you may not like Villeneuve for his big mouth but the guy can make a car progress and thats what he did with Sauber which lead BMW to buy the team.