I may not be fast, but I'm wide!
- Nov 14, 2014
The simplest reason, an update to SCE isn't going to do much to attract new players and will really only benefit existing users. Also, the name Stock Car Extreme gives a very misleading impression of what's actually on offer in the sim, Reiza didn't like it and for sure it caused some people to overlook it (I know I did until the forums educated me on what a great sim it is/was). By repackaging it they can get rid of the terrible name and create a new name that gives a better idea of what's included and it has the potential to attract new players who will see it as a new sim instead of thinking "oh, it's just another update to that weird stock car game".I still not get it, It basicly will be a massive update to SCE? Same engine, only enhanced graphics, physics, some new features, so why re-naming again ? Im so confused. Just why ?
This is a proven method. Often times companies have a product name that develops a negative impression over time, but by simply making slight improvements to the product and re-branding it people will no longer associate it with their previous negative impressions and will form new (hopefully) positive impressions which can lead to a turn around for the brand. One of the best examples is General Motors, a few years ago they rebranded the majority of their models (Cavalier became Cobalt, the S-10 became the Colorado, etc.) because people had developed and impression of these models as being low quality and unreliable. Since the rebrand (and improvements in quality/reliability) sales have made quite a turn around (other factors were involved, but the rebranding was a big part of it).
Have no fear, SCE as we know and love will live on in AMS, it will just look a little bit better and have new features, content, and hopefully a lot more players (and it should run just fine on your existing system).