- Jun 5, 2009
Iconic supercar manufacturer Aston Martin have finally confirmed a tie-in with the Red Bull Formula One team, taking over primary sponsorship of the outfit from 2018.
Securing a deal to become both title sponsor and "innovation partner", the arrangement will see the former championship winning team rebranded Aston Martin Red Bull Racing from next season, in a move many believe will lead to the British car manufacturer taking full control of the team in the coming years, just as Red Bull look to be keen to switch focus to other forms of extreme sports having participated as their own team outright since 2005.
With the partnership forging much stronger links than a traditional branding deal, Aston Martin will be building a new Performance Centre at the Red Bull headquarters in southern England, destined to create over 100 new jobs and potentially leading to further opportunities for both team and manufacturer to extend their performance road car and automotive innovation ranges.
Speaking at the announcement today, Aston Martin CEO Andy Palmer was enthusiastic about the prospects of working closer with Red Bull Racing in the coming years;
"Title partnership is the next logical step for our Innovation Partnership with Red Bull Racing.. We are enjoying the global brand awareness that a revitalised Formula One provides. The power unit discussions (in Formula One) are of interest to us, but only if the circumstances are right. We are not about to enter an engine war with no restrictions in cost or dynamometer hours but we believe that if the FIA can create the right environment we would be interested in getting involved."The new agreement comes at an opportune time for Red Bull, with the team thought to be keen to assess its options in Formula One racing should the rumoured exit of primary backer and team owner Red Bull prove true in the coming seasons.
With a major blue chip brand such as Aston Martin now firmly aligned with the team and Honda power on its doorstep thanks to a deal with sister outfit Toro Rosso, the future of the Milton Keynes based squad appears to be very bright for the medium term at least.
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Pleased to see the Aston Martin brand soon to be more prominent in Formula One? Could this be the start of an Aston Martin works team in F1? Let us know in the comments section below!