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Fanatec BMW M4 GT3 Wheel surprising price finally announced.

Fanate. BMW Wheel.jpg


It's been over a year since the BMW M4 GT3 wheel was announced by Fanatec and many have been speculating at what the price would be. Fanatec published the price for the wheel on their twitter earlier today and it was certainly surprising to most of us.

Coming in at €1399.95 it's a lot lower than what most people were expecting. I recall people saying "it won't be less than four grand" so to see it come in under two grand was quite the shock. Yes it's still a lot for a sim racing wheel but lets not forget this particular product has to do more than talk to your computer, it needs to work for 24 hour endurance races in a real GT3 car.

I have already been conversing with people on twitter today about how practical it is or if it's even worth making a product that can do both real-world and sim applications. To that I say yes it was worth it. Sometimes you just have to accept a product might not be targeted at you. My mate will buy this. He’s a millionaire. It’s affordable for him. I'm not a millionaire so I won't be buying it. It doesn't make this any less cool though.

It is also packed with features that most sim racers would find useful and I have also seen it confirmed that this wheel will be compatible with the CSL DD which is pretty cool.
  • Multi-layer (8 layers) full carbon fibre body
  • RGB LED-backlit front buttons (colour-adjustable and dimmable, interchangeable caps)
  • Customisable via FanaLab
  • Two custom-designed, 12-step thumb encoders with Hall sensors
  • Dual-action (push/pull) magnetic shifter paddles
  • Fanatec QR2: all-new quick release allows operation in the 2022 BMW M4 GT3 race car
  • Communicates with 2022 BMW M4 GT3 via CAN bus
  • 310 mm diameter
  • 1400 g (approx)
  • Designed and developed in Bavaria by Fanatec and BMW Motorsport
  • Rubber hand grips molded over carbon fibre structure
  • 14 push buttons (12 front-facing, 2 rear-facing) with 700 g activation force
  • 1” OLED display
  • Three backlit 12-position rotary switches with encoder functionality
  • 4-way D-pad under the BMW logo
  • Two dual-Hall sensor clutch paddles
  • New-generation firmware, upgradeable via integrated USB-C port
  • Compatible with Windows PC
  • Compatible with all PS4 and PS5 systems when connected to a PlayStation-licensed wheel base
I have the utmost respect for any brand that pushes boundaries and innovates where others wouldn't dare. And that is what I think Fanatec have done with this product. We got to try it at the Sim racing expo in September and when got to have a go I was sat their thinking how incredible the sim racing industry has become when we can have kit like this. And by the way, the industry is just getting started.

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What do you think about the product and the respective price? Let us know in the comments.
About author
Steve Worrell
A motorsport fanatic and sim racer for over 20 years. Content creator for RD, and MD at Simracing.gp. Favourite sims include ACC, AC, RF2, AMS, WRC9 - VernWozza#7419 @vernwozza

Comments

Fanatec is losing the bond with the community. Just like every studio at the moment. Facebook, Snapchat, Ea Games, Ubisoft, Acti-Blizz, my local supermarket, etc. It's all about the money and not to offend people's feelings, lol. A BMW M4 GT3 racer never going to buy Fanatec stuff. He or she's going for the best of the best...
 
It was made for BMW for the M4 GT3
This is really what it is, a real wheel for a real car, and as such, I think it is price competitively. When I get my BMW M4 GT3, I will make sure it comes with it and then it will be a pleasure to use it on my CSL DD.:)
Meanwhile, my McLaren GT3 wheel will do nicely thank you.
 
It's not that we don't think it's worth it, it's that we don't need it. We don't need it to be straight out of a real life GT4. There are millions of Fanatec customers that can't afford this.
I'm my opinion and it is only my opinion, and I get other people's views, they should have either produced:
1. A set 9f podium pedals as this is a clear gap in their product line
Or
2. A podium spec non branded GT3 rim of similar style to the McLaren.

Both of those would have made them more money and converted more SIM racers to Fanatec. And more importantly made the current Fanatec userbase happy.

This rim although magnificent in every way doesn't make sense from an economic standpoint.
You don't get it. This steering wheel has not been made to sell millions of units. It's been made as a marketing exercise by fanatec. Bragging rights. So that they can advertise to the world "Hey look! We don't just make toy wheels, we're so good we make steering wheels for real race cars!", so even if you can't pay 1400 bucks for a wheel, you're more likely to buy Fanatec products because they're on real race cars.

They probably don't even expect to make a direct profit out of this wheel, what they do expect is that by investing in this, their entire range of products get more visibility as a result, and judging by this discussion alone I think they've certainly achieved it.

It's so simple I don't know why I have to explain it.
 
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You guys remember when Apple charged 1000 dollars for a set of wheels for their computer, or when they charged 1000 dollars for a stand for an all-in-one? They're not expecting to sell truckloads of those, rather than that they're using those as advertising, so that 1 - It gets people talking about them and 2- It paints a picture that they're a luxury brand even if they aren't. So even if you're buying a relatively achievable iPhone, you feel like you're not just buying a cell phone, but a luxury item.

This is pretty much the same thing Fanatec has done with this wheel, and as someone who is fascinated with advertising I think this is awesome marketing for them.
 
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Why in the **** would a sim racer be the slightest bit interested in a wheel that is compatible in a real 2022 GT3 BMW this is the maddest thing I think I've ever heard, unless you are a millionaire, totally ridiculous
Yes by all means build a wheel that is a replica of a real world wheel but compatible :confused:

In your own answer you've listed a category of people that this might appeal to/be marketed to...a.k.a. you've nullified your own argument. Beyond that, everything built in this world wasn't meant for you, so live and let live, will ya?

I find it hilarious that the SIM RACING community, a.k.a people who love cars that go fast (and that usually comes at massive cost) are being so juvenile about an "expensive" product and the people that are interested in it (expensive is relative). I drive a POS that isn't worth $1k, it works just fine for my life but I'm not gonna hate on Porsches and their owners because they exist...come on guys.
 
You guys remember when Apple charged 1000 dollars for a set of wheels for their computer, or when they charged 1000 dollars for a stand for an all-in-one? They're not expecting to sell truckloads of those, rather than that they're using those as advertising, so that 1 - It gets people talking about them and 2- It paints a picture that they're a luxury brand even if they aren't. So even if you're buying a relatively achievable iPhone, you fell like you're not just buying a cell phone, but a luxury item.

This is pretty much the same thing Fanatec has done with this wheel, and as someone who is fascinated with advertising I think this is awesome marketing for them.
You didn't just work that out, it has been said multiple times in the thread already that it's a PR stunt. But nobody knew for sure it was a pr stunt until today.
Fair play to them and anyone who buys it. Hope they get great enjoyment from it. It looks amazing.
Wonder when they will actually be available.
 
You didn't just work that out, it has been said multiple times in the thread already that it's a PR stunt. But nobody knew for sure it was a pr stunt until today.
Fair play to them and anyone who buys it. Hope they get great enjoyment from it. It looks amazing.
Wonder when they will actually be available.
Yeah I couldn't have possibly worked that out on my own. It's so incredibly complex.
 
  • Haha
Reactions: BP
Tbh, I'd actually rather buy a Clubsport or Podium spec McLaren wheel than this one, even if I had the money.
Fair play they made it, even if its just an advert for their company, but it just dosent appeal to me. Same with the Bentley wheel.
 
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Please keep the advertisements at the ad places.

This website is turning into an advertising place instead of a sim racing newssite. I know that you guys have to make money, and I don't hate fanatec, I have everything from fanatec, but this is getting a bit out of control. So many fanatec posts with ad-urls that it gets irritating.
 
I would consider buying this if I had a DD wheelbase... Maybe. The price is still very high for what is a hobby for me, not a full-time job. If people can afford one, good for them. And even if I could afford it, I am not sure I would get one because I simply don't like the way it looks: the shape is all wrong, the colours... It looks like a toy. The 200$ McLaren GT3 wheel actually looks more like a real steering wheel to me!
 
when you think what some people pay for sports jerseys and balls and gloves.
If I was to buy this I would take it to the next IMSA sportscar race I attend and try to
get Bruno Spengler Bill Auberlen or Augusto Farfas to sigh it.
Tell me that wouldn't be something worth having.
 
It looks like a toy.

Fair enough not liking it. I don't really like it either. I think they "toy" look comes from the illuminated buttons and the "different" carbon construction compared to the classic "stripey" carbon.
Here's the new Porsche GT3 R steering wheel for comparison. Apart from the type of carbon, it's pretty similar it'd say.
In the Fanatec/BMW video, the button lights are explained. The "advantage" of them is that they are very clearly visible simply by the colour of the light but you can also display wheelspin, abs triggering etc via mapping light changes to the button pattern. That's pretty cool imo.

However: I don't really like all these flashy colours in real cars either. Looks pretty toy like for me even in real race cars :p

PorscheGT3_Wheel.jpg
 
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Please keep the advertisements at the ad places.

This website is turning into an advertising place instead of a sim racing newssite. I know that you guys have to make money, and I don't hate fanatec, I have everything from fanatec, but this is getting a bit out of control. So many fanatec posts with ad-urls that it gets irritating.
Hey. Thanks for the feedback. These articles aren’t ads. If they were we would clearly state it.

we only post stuff that we feel is in the community’s interest and this has been a hot topic for months. The last Fanatec post was a product review of a highly anticipated product in the market and the one before that was the Black Friday offers which we posted for Simlab also - what we should have done was list all the Black Friday deals we could find in to one post, sorry for that.

So yeah it feels like three Fanatec articles in quick succession but it’s not that we have a history of constantly posting about Fanatec we simply post about the kit we have to test or own. For example I am testing a set of venym pedals and I bought the heusinkveld hand brake. You can expect articles about those too. As you will have seen other brands represented in recent weeks if you go back through the news articles.

But just to be clear these aren’t ads we have accepted no money or any thing to run these. We are in the business of publishing content we think will be popular though and the conversation certainly vindicates my decision to run this.

We do have an affiliate link for Fanatec but this product isn’t available to even pre order yet. I included a link to our store as not everyone is aware we have that and as you rightly say we do have to make some money somehow.

But I’ve noted your feedback and will bear it in mind when publishing content.
 
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