....source taken from blogf1.it
Formula 1 is located before the nth row to hoe at a time is certainly not easy for the whole circus, given the economic problems that have crippled two teams in the season finale.
The associations have put back on road safety in the viewfinder FIA president Jean Todt, accusing him of a lack of coherence and clamoring removal of the sponsors of alcoholic beverages from the cars of the highest standard. Recall that the former Ferrari team principal is an ambassador for road safety and this charge is disliked by associations such as Eurocare, deeply concerned by the messages that these sponsors can subliminally convey to the audience, especially the younger ones.
Martini, Smirnoff and Johnnie Walker brands of alcoholic beverages most famous and important of Formula 1 contemporary art (not to mention GHMUMM, the official champagne of F1). Just one example of Smirnoff, the famous brand of vodka, signed in May 2014 a million dollar contract with Force India, leading the Indian team to change so evident in the livery of the car. Martini contributes to the growth of Williams with 10 million dollars a year, while Johnnie Walker whiskey is the official supplier for the whole circus and pay at McLaren, historical partner, 15 million a year.
Exclude advertising alcoholic from Formula 1, however, would give the coup de grace to the teams, especially the smaller and, at this time of the season, looks decidedly grotesque obstinacy shown by the associations on road safety.
The manufacturers of alcoholic beverages increased in Formula 1 since the new millennium, following the ban on tobacco advertising. Does anyone remember it, with a little 'homesick, towering written Marlboro, Camel, Rothmans, very popular in modern Formula 1.
Eurocare, through the Secretary General of Mariann Skar, recently wrote a letter - disclosed by the Telegraph - the president Jean Todt, in order to convince the FIA to prevent alcohol-related sponsorship yet put foot in the top flight: "If we consider the destructive effect caused by the continued spread of alcohol drink-driving, we can not believe that more and more inadequate exposure to alcohol brands on Formula 1 cars, being followed by 500 million people."
Mariann Skar has pressed the accelerator without hesitation, coming to support the maximum number would already be in contradiction with the regulations on advertising related to alcohol: "We need an urgent change. Allow the alcohol sponsorship in Formula 1 seems to contradict many official guidelines for the marketing of alcoholic products. It runs against the EU directive which states that the marketing for the consumption of alcohol should not be connected to the rail. Moreover, the current association between alcohol and driving do not seem to fall in the category of responsible drinking messages on that part of the mission supported by the alcohol industry itself. "
Formula 1 is located before the nth row to hoe at a time is certainly not easy for the whole circus, given the economic problems that have crippled two teams in the season finale.
The associations have put back on road safety in the viewfinder FIA president Jean Todt, accusing him of a lack of coherence and clamoring removal of the sponsors of alcoholic beverages from the cars of the highest standard. Recall that the former Ferrari team principal is an ambassador for road safety and this charge is disliked by associations such as Eurocare, deeply concerned by the messages that these sponsors can subliminally convey to the audience, especially the younger ones.
Martini, Smirnoff and Johnnie Walker brands of alcoholic beverages most famous and important of Formula 1 contemporary art (not to mention GHMUMM, the official champagne of F1). Just one example of Smirnoff, the famous brand of vodka, signed in May 2014 a million dollar contract with Force India, leading the Indian team to change so evident in the livery of the car. Martini contributes to the growth of Williams with 10 million dollars a year, while Johnnie Walker whiskey is the official supplier for the whole circus and pay at McLaren, historical partner, 15 million a year.
Exclude advertising alcoholic from Formula 1, however, would give the coup de grace to the teams, especially the smaller and, at this time of the season, looks decidedly grotesque obstinacy shown by the associations on road safety.
The manufacturers of alcoholic beverages increased in Formula 1 since the new millennium, following the ban on tobacco advertising. Does anyone remember it, with a little 'homesick, towering written Marlboro, Camel, Rothmans, very popular in modern Formula 1.
Eurocare, through the Secretary General of Mariann Skar, recently wrote a letter - disclosed by the Telegraph - the president Jean Todt, in order to convince the FIA to prevent alcohol-related sponsorship yet put foot in the top flight: "If we consider the destructive effect caused by the continued spread of alcohol drink-driving, we can not believe that more and more inadequate exposure to alcohol brands on Formula 1 cars, being followed by 500 million people."
Mariann Skar has pressed the accelerator without hesitation, coming to support the maximum number would already be in contradiction with the regulations on advertising related to alcohol: "We need an urgent change. Allow the alcohol sponsorship in Formula 1 seems to contradict many official guidelines for the marketing of alcoholic products. It runs against the EU directive which states that the marketing for the consumption of alcohol should not be connected to the rail. Moreover, the current association between alcohol and driving do not seem to fall in the category of responsible drinking messages on that part of the mission supported by the alcohol industry itself. "
