The legendary SimBin Studios name is to make a shock comeback to sim racing, with industry veteran and former Sony Interactive Entertainment Europe and Route 1 Games producer Allan Speed taking the reigns of the new UK based concern, in collaboration with Sector3 Studios. SimBin, responsible for such classics as GTR2 and the RACE series of sim titles, sadly closed its doors back in 2014, only to find many of its former employees find a new home as Sector3 Studios, and continue development on the last SimBin product, RaceRoom Racing Experience. The "new" studio will be based in the North West of England (yes, I'll be asking for a site visit) and will be focused of developing "cross platform titles for the current and next gen platforms, primarily in the racing genre". "We are extremely excited to announce the collaboration with newly formed SimBin Studios UK being headed up by Allan, his industry knowledge and talent network will provide the perfect spring board for our future strategy and let’s not forget the revival of the Simbin name which has a long, rich and successful heritage in delivering some of the best racing titles to date" said Chris Speed, CEO of Sector3 Studios. With an enviable heritage in racing simulations and a positive track record with community engagement, it will be highly exciting to see what the future holds for the company, and how the announcement will effect the desire for RaceRoom Racing Experience to continue with licencing the WTCC series, an historically well embedded associate of SimBin. Coming alongside the announcement is news that SimBin will be partnering up with Mathias Lauda "to provide his expertise, insight and support for their up and coming racing projects". Son of three-time Formula One world champion Niki Lauda, Mathias is perhaps best known for his time in the German DTM series and more recently driving an Aston Martin in the FIA World Endurance Championship. More news to follow.... Excited? Do you think SimBin can regain its former glory? What do you hope from the new studio? Let us know in the comments section below!