Lancia selling their cars as Chryslers?

I have just seen an advert on tv for the new Delta for UK and its been badged up as a Chrysler. Am i the only one that thinks it sounds completely wrong when they say "the new Chrysler Delta"

surely there would have been a way of Lancia selling their cars as Lancia without having to spend millions on getting dealers set up
 
Shame on you Rob for peaking my curiosity enough to go and look at Chrysler's web site and look at the Delta! its hideous! my eyes wish I'd never strayed to that page, its like the designer started to fall asleep and slowly slid his pen across the page. It didn't just fall out of the ugly tree it smashed its face on every branch on the way down. Just for that I'm going to inflict the Fiat multipla on you...take that!

fiat multipla.jpg
 

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