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Featured Alfa Romeo Confirms Sauber F1 2018 Partnership

Discussion in 'Formula 1' started by Paul Jeffrey, Nov 30, 2017.

  1. Paul Jeffrey

    Paul Jeffrey
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    Alfa Romeo and Sauber Tie Up 2018 Contract.jpg
    The legendary Alfa Romeo name will make a return to Grand Prix racing in 2018 after securing a partnership with the Swiss Sauber team for the 2018 season.

    Returning to Formula One for the first time in three decades, the new partnership between the Sauber Formula One Team and Alfa Romeo is a major coup for the struggling Swiss outfit. Aimed as more than just a simple branding exercise thanks to close links with Ferrari over these past few years, it has been reported that the new partnership will be both on a technical and commercial level and should run for "multiple" years.

    Sauber have long been rumoured to be courting the legendary Italian brand, a rumour made all the more serious when the Swiss team walked away from a potential works engine deal from Honda earlier in the season, a move that reportedly expedited the resignation of highly regarded Team Principle Monisha Kaltenborn from her long standing role within the team.

    However all has now become clear with regards to the future of the team, having confirmed this historic partnership that sees one of the most iconic and significant brands return to Formula One for the first time in over 30 years.

    Speaking of the deal announced yesterday, Ferrari Chairman and Alfa Romeo CEO Sergio Marchionne was delighted to confirm the return of the four leaf clover to top level motorsport competition;

    “This agreement with the Sauber F1 Team is a significant step in the reshaping of the Alfa Romeo brand, which will return to Formula 1 after an absence of more than 30 years,”

    “A storied marque that has helped make the history of this sport, Alfa Romeo will join other major automakers that participate in Formula 1. The brand itself will also benefit from the sharing of technology and strategic know-how with a partner of the Sauber F1 Team’s undisputed experience.

    Sceptics will soon jump on the fact that this deal isn't exactly a fully fledged return of the brand, with no actual new engine coming from the manufacturer tie up, however Marchionne was keen to stress Alfa will be bringing more to the party than just a famous brand;

    “The Alfa Romeo engineers and technicians, who have already demonstrated their capabilities with the newly-launched models, Giulia and Stelvio, will have the opportunity to make that experience available to the Sauber F1 Team. At the same time, Alfa Romeo fans will once again have the opportunity to support an automaker that is determined to begin writing an exciting new chapter in its unique, legendary sporting history.”
    From the 2018 season the Swiss team will now be branded Alfa Romeo Sauber Formula One Team. Due to the strengthened ties with both Ferrari and Alfa Romeo it is thought the squad will be taking on at least one driver from the Marinello junior driver programme, with 2017 F2 champion Charles Leclerc and Antonio Giovinazzi both in with a chance alongside current drivers Marcus Ericsson and Pascal Wehrlein for a drive in the rebranded outfit next year.

    Check out the Formula One sub forum here at RaceDepartment for more news from the premier open wheel series in the world.

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    Do you think the deal to secure Alfa backing is the right move for Sauber? Can the link between team and manufacturer yield solid results, or is it more of a marketing campaign? Let us know in the comments section below!
     
    Last edited: Nov 30, 2017
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  2. Bram Hengeveld

    Bram Hengeveld
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    F1 is always marketing and this is no exception. Good sounding brand returns. If this means Sauber is safe for another year it's very welcome :thumbsup:
     
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  3. Paul Jeffrey

    Paul Jeffrey
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    Yeah it is a massive shame this isn't actually a new manufacturer rather than a branding exercise. Would love to see a proper Alfa PU back in F1. And Judd, Hart, Ford.. and so on :)
     
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  4. Bram Hengeveld

    Bram Hengeveld
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    Lamborghini :inlove:
     
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  5. Epistolarius

    Epistolarius
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    Does Alfa even still design/produce their own engines though? I thought it's all tech adapted from FCA or Ferrari anyway. Wouldn't be much different from a Ferrari powertrain now.
     
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  6. gianlucaP

    gianlucaP

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    If Alfa doesn't make the engine there's no return. Plain and simple.
    Marchionne always said that he aims to make Alfa a luxury brand and to sell it in big numbers in the USA. This is his wet dream. Ferrari is the main brand, I doubt that he could allow Maserati and Alfa to really compete with it.

    Both Alfa Romeo and Maserati have their engineers and designers. Maserati designs its engines, but they are built and assembled in the same place where are produced the Ferrari's engines. Recently, though, part of them was built by Chrysler and then shipped to Maranello. Maserati designed also the engine used in the 8C Competizione.
     
    Last edited: Nov 30, 2017
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  7. Epistolarius

    Epistolarius
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    Porsche+Bentley+Audi+Bugatti+Lamborghini seems to work out just fine for VW.

    Ferrari, Maserati and Alfa all appeal to different kinds of customer I'd say.
     
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  8. gianlucaP

    gianlucaP

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    In a perfect world would be like that. We are speaking of FIAT though.
     
  9. Andrew Scott

    Andrew Scott
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    Sounds more like Ferrari will be using the Alfa/Sauber deal as a Jnr driver program, there's no way they (Sauber) will get the level of technical assistance via Alfa needed to run at the top, Marchionne wouldn't allow it.
    Besides all this will probably change from 2021 when the rules change, maybe this is Fiats way of keeping within F1 after Ferrari withdraw?
     
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  10. guidofoc

    guidofoc
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    At the moment it's clearly only a re-branding of Ferrari F1 engines, but there's no denying that Alfa is a brand that has its roots in racing so it is always nice to see it on an F1 car. They had a good run in DTM many years ago and also in Tourism, I hope the Giulia or some other model gets back to that kind of racing too, but i guess that would need a conspicuous budget. Re-branding a Ferrari engine, instead, doesn't cost that much.

    In general, I am sad that FCA group which has brands such as Alfa and Lancia just lets Ferrari monopolize the racing budget. No words could describe my happiness the day I see a Lancia in WRC again.:(
     
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  11. wombat999

    wombat999
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    The NA Alfa V12 from the 1979-1980 seasons sounded glorious but was highly unreliable, followed by the Turbo V8 which was not only unreliable but grossly thirsty.
    Shame as having 'Alfa Romeo' in F1 was a plus.
    I think we are all thinking along the same lines, a re-badged Ferrari power unit........:notworthy:
    FTR, FIAT originally ruled the Ferrari would do F1, Alfa Romeo touring cars and Lancia WRC.

    We checked out the top of the line Quadrifoglio when it appeared on the Australian market earlier this year, out-bloody-standing car and one which my partner is seriously lusting after!
    The Alfa engineers have retained the flair that they had back in the day.
     
    Last edited: Dec 1, 2017
  12. gianlucaP

    gianlucaP

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    Fiat was investing in the italian brands when was able to take advantages and helps from the State. When this finished they started to concentrate only on the Ferrari. They killed Lancia, because the brand doesn't have international appeal", said Marchionne, so investing in it would be a major risk. They downsized Alfa Romeo and they are now trying to give the brand a different face. They bought Maserati and somehow rescued it, but they clearly don't allow it to make something interesting (we have engineers and designers that could easily create great cars for the brand).
    Fact is, when Enzo Ferrari and Gianni Agnelli died we lost the only two guys who loved races. Now there are only businessmen inside Fiat and Ferrari. Firing Luca di Montezemolo Ferrari lost its last defense: the road models increased, the number of cars produced per year increased. And this in the long term will make the brand less exclusive and will affect also the quality, because Maranello alone can't afford to produce all the cars needed and sooner or later they will start to make some pieces elsewhere (like what happened with the Maserati engines that I said were built in the US).
    If I give a Ferrari engine to a Lancia or an Alfa I'm not allowing these brands to resurrect and grow. I think it' the contrary.
    By the way, the Alfas that won the DTM and the touring championships were based on the Lancia Delta. Alfa Romeo put just the badge. :cool:
    The last "full" Alfa Romeo was the 75.
     
  13. chargingcar

    chargingcar
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    I read this last night before going to sleep ,
    but before fully reading it lol ,

    was like wow this is awesome news a old competitor is back! the next ten seconds was dreaming about all the liveries ect ect , some of these old liveries was so cool looking ,

    then read Pauls and Brams comments then the OP properly , some partnership with some graphics dont really fly with me so never commented before leaving , so disappointing!
     
  14. suspectmonkey

    suspectmonkey
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    Next you’ll be telling us a Swiss watch maker will be supplying engines to a team owned by an energy drink company :D
     
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  15. chargingcar

    chargingcar
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    You could not make it up! :D:D:D:D
     
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  16. darkelf1

    darkelf1

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    Waiting for ACFL 2018 mod........:rolleyes::rolleyes:
     
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  17. TheGrunt

    TheGrunt

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    Not to mention Life Racing Engines.

    I'll get my coat :whistling:
     
  18. Honso

    Honso

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    u are absolutly right my fellow fratello!
    as far as my dad was not just raving bout lancia, lancia once was at the top with their own engineers and designers. because of all the effort they put into rally and evolution of new technologies therefore. makes me sad what happend to that brand.

    but so many complaining bout ferrari and jr ferrari teams, even if alfa would be "allowed" to push towards ferrari, i doubt they could come close - not in the first years... idk
     
  19. gianlucaP

    gianlucaP

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    Oh, that won't happen. Alfa, Maserati, Lancia, are all dead and ready to be sold in a near future. Fiat is keeping them breathing just to keep quiet the State and avoid that the government expropriate them. Because if this happens, it can't make money by selling them. It's just a matter of time, sooner or later will happen.
    They are so stupid.
    Ducati some year ago made some replicas of their old bikes, keeping the vintage look and feeling, but of course reworking them to be better and safer according to the modern standards. With the same philosophy Fiat could give new life to Alfa and Lancia, making modern replicas of their old glories, in a limited series (say 10000 per model or less, just a show off, an homage) and then move on and introduce the modern evolution of some of those cars, included the racing versions. Instead we can only dream looking the Alfaholics videos.
    And they wouldn't need to spend a bazillion to design those cars, because they could use the great universities and industrial design schools we have in Italy for that, spending less and discovering new talents.
    Thinking that probably I would never see a modern 037 makes me so sad. :(:(:(
     
  20. Daggerman

    Daggerman

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    I would much rather have seen Alfa go into TCR or DTM or build a GT3 car out of the 4C.

    Still, at least they will have a contemporary motorsport presense, so thats something to be applauded I guess.