$499 Hmmm seems pretty expensive!

[Hiroshi Awazu]

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PlayStation 24" 3D LED Display Bundle

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[Péter Bártfai]

I don't know really. Here you can buy a 23" 3D led monitor for around 300$, but the cheapest 3D led TV was around 610$. It's a 30" though.
And since there is a game also coming with it, I would say it's a good price.

(of course if we compare that to non-3D stuff, it's expensive)